ARY Digital Network has acquired majority shares in Nukta, bringing the Dubai-based digital platform into ARY Group’s ecosystem as it expands multi-platform journalism and digital storytelling.
What ARY’s Acquisition of Nukta Means
ARY Digital Network has acquired a majority stake in Nukta, a fast-growing digital media platform, as part of ARY Group’s broader strategy to strengthen its leadership in the digital media space. ARY is already one of Pakistan’s most watched broadcast networks, and the move signals a clear push to combine TV scale with digital-first formats that are shaping how audiences consume news and analysis.
The acquisition positions Nukta inside ARY’s expanding media ecosystem, which reaches large audiences across television, digital platforms, and international markets. In practical terms, it means Nukta’s content can now benefit from ARY’s distribution power, production resources, and brand recognition, while ARY gains a stronger foothold in the kind of short, sharp, shareable content that performs well online.
Why Media Groups Are Betting on Digital Storytelling
Pakistan’s media landscape is changing quickly. Viewers increasingly split attention across TV, YouTube, apps, and social platforms. That shift is pushing traditional broadcasters to invest in digital formats that deliver faster updates, deeper explainers, and stronger audience engagement.
ARY Group framed the deal as part of its commitment to innovation in journalism, mixing decades of broadcast strength with modern digital storytelling. Salman Iqbal, Founder of ARY Digital Network and CEO of ARY Group, said ARY has aimed to stay at the front of this evolution and that bringing Nukta into the ecosystem will strengthen ARY’s digital presence while building on its global broadcast reach.
For audiences, this kind of integration usually results in more cross-platform content: a story may start on TV, continue online with extra clips and data, and then be repackaged into short-form formats for wider reach.
Nukta’s Dubai Base, Verticals, and Expansion Plan
Nukta will continue operating from its Dubai headquarters while becoming part of ARY Group’s broader international media network. This matters because Dubai gives Nukta a strong base for regional coverage and for serving the global South Asian audience that follows Pakistan-related business, politics, and social issues from abroad.
The platform began as Nukta Pakistan and Nukta Dubai and includes dedicated verticals such as Nukta Business, Nukta Crime, and Nukta Life. These verticals have already built sizable digital audiences. Under ARY, they are expected to expand in scale, content output, and reach across Pakistan and the wider South Asian region.
From a business angle, verticals help media brands grow faster because each one targets a clear audience segment. Business content attracts professionals and advertisers, crime formats pull high engagement, and lifestyle expands mainstream reach. Combined with ARY’s distribution, this structure can accelerate growth across multiple audience groups.
Kamran Khan’s Role and What Viewers Will See Next
A key part of the integration is leadership and programming. Kamran Khan, founder of Nukta and a veteran journalist with more than four decades of experience, will join ARY as Chairman of ARY News & Nukta. He described the partnership as a chance to combine ARY’s broadcast reach with Nukta’s digital momentum to build a modern platform focused on credible journalism, sharp analysis, and compelling storytelling.
One of the most visible changes for viewers will be the expansion of Nukta’s flagship show. Nukta’s program On My Radar (OMR) with Kamran Khan is expected to appear on ARY News, bringing it to a significantly larger TV audience. This is the kind of cross-platform move that often boosts a show’s impact: television brings mass reach, while digital channels keep the conversation active through clips, highlights, and follow-up content.
Overall, the acquisition is another step in ARY Group’s evolution into a multi-platform media player. If execution is strong, the combined platform can offer broader coverage, deeper explainers, and stronger digital-first products while keeping the scale advantage of television.
